Work on our PSA has been intermittent. We came up with the idea of cell phone use in school zones. The shots for this idea seemed simple. So it was time to work on a script. We researched and found the Texas law, HB 55, that established a law restricting cell phone use in school zones. Then we thought we could add information about the number of accidents in school zones involving cell phones. As we looked at the data on the TXDOT website we ended up changing the focus of our PSA to the dangers of texting while driving. We used the data to write the script. Much of the footage that had already been taken was usable for the changed script. We had to go back and take a little more footage of someone texting. We chose to use teenage students for the talent since these are the persons that have the most wrecks.
I like the data that is reported in the narration of the video but I think the video could be a little more attention grabbing although it gets the point across. We used the following articles and websites for the information in the script.
1.http://www.hg.org/article.asp?id=18043
2.http://www.textndrive.com/wordpress/2010/09/plano-police-enforcing-texting-ban-in-school-zone/
3.http://hfs.sagepub.com/content/51/5/762.full.pdf/keytype=ref&siteid=sphfs&ijkey=gRQOLrGlYnBfc
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